Creator The short version
- Good fit if you want a large free plan (up to 10,000 subscribers), creator-style tagging and commerce (digital products, paid newsletters, tip jars) on every plan, and you’re fine paying for visual automations and sequences later.
- Skip it if you need visual automations, email sequences or RSS campaigns on day one without paying, or you want an all-in-one site builder with a cheaper paid tier than Kit Creator at 1,000 subscribers.
- Free plan: $0, up to 10,000 subscribers, unlimited landing pages, forms and email broadcasts.
- Paid (at 1,000 subscribers, yearly billing): Creator $33/month ($390/year); Pro regular $66/month, with a limited-time first-year offer at $50/month ($593 billed the first year). Other list sizes are on Kit’s pricing calculator.
- Commerce fee: 3.5% + 30¢ per transaction on every plan (Kit says that includes card processing).
See Kit’s plans Compare MailerLite freeMailerLite affiliate link: we may earn a commission if you buy a paid plan, at no extra cost to you.
What Kit is (and the ConvertKit rename)
Kit is an email and creator-commerce platform aimed at newsletter writers, course sellers, podcasters and YouTubers. The site says ConvertKit is now Kit (formerly ConvertKit)—same product line, new name. Creators use it to grow a list with landing pages and forms, send broadcasts, tag and segment subscribers, and sell digital products or paid newsletter access without bolting on a separate checkout tool.
Kit’s own use-case pages pitch email as the channel you own when podcast apps or YouTube change the rules: a newsletter between episodes or uploads, Creator Network recommendations, and commerce for memberships and digital products. We only repeat what those pages claim; we haven’t tested Kit hands-on.
Kit plans at a glance
From Kit’s pricing page plan cards and “Compare plans and features” table (checked October 12, 2026). Yearly prices below are for 1,000 email subscribers—the default the page shows. Monthly-billing prices and other list sizes only appear in Kit’s interactive calculator, so we don’t invent them here.
| Plan | Price (1,000 subs, yearly) | Subscribers | Users | Automations & sequences | What stands out |
|---|---|---|---|---|---|
| Free | $0/mo | Up to 10,000 | 1 | No visual automation builder or email sequences | Unlimited landing pages, forms and broadcasts; tagging & segmentation; sell products & paid newsletters; email support |
| Creator | $33/mo ($390/year) | Unlimited | 2 | Unlimited visual automations & email sequences | Remove Kit branding, RSS campaigns, apps & integrations, Kit MCP, newsletter sponsorships, 24/7 email & chat; free migration |
| Pro | Regular $66/mo; limited-time first year $50/mo ($593 billed first year) | Unlimited | Unlimited | Same automation stack as Creator | Subscriber Signals, Growth Concierge, engagement analytics, 24/7 priority support |
Swipe the table sideways to see every column.
Kit also shows “Pay yearly—save 17%” on the Creator and Pro cards. The Pro first-year discount is labeled “EXTRA 25% OFF FIRST YEAR” / “LIMITED TIME PRO OFFER”; Kit’s podcaster and YouTuber pages say that annual Pro offer ends November 7, 2026. After the first year, Kit says the plan renews at the standard rate.
Kit free plan: limits and what you actually get
Kit’s Free card reads $0, Free—up to 10,000 subscribers. Compared with many ESP free tiers (MailerLite Free caps at 250 subscribers and 2,500 emails a month), that list size is the headline reason creators start here.
Key features listed on the Free card:
- Unlimited landing pages and forms
- Unlimited email broadcasts
- Audience tagging and segmentation
- Sell digital products and subscriptions
The compare table adds more that Free still includes: a newsletter feed and website, landing-page and form templates, a customizable Kit domain or your own custom domain, unlimited traffic, opt-in incentive delivery, list growth reporting, Free Recommendations and Smart Recommendations, tip jars, paid newsletters, and recurring subscriptions. Support on Free is email support (not 24/7 chat).
What Free does not include (shown as missing on the compare table, and called out as Creator upgrades on the paid card):
- Visual automation builder and automation templates
- Automated email sequences
- RSS campaigns
- Remove Kit branding
- 100+ apps / Kit App Store integrations and Kit MCP
- Paid Recommendations
- Newsletter sponsorships
- Free migration from another platform
So Free is strong for broadcasting and selling, and weak if your growth plan depends on welcome sequences or behavior-based automations. When you outgrow Free, it’s usually either the 10,000-subscriber cap or the need for sequences—not the ability to take payments.
Creator and Pro: how much is Kit?
At the 1,000-subscriber mark Kit displays by default:
- Creator: $33/month billed yearly ($390/year; Kit shows “Save $78 per year” vs monthly billing). Built for growing creators: everything in Free, plus unlimited visual automations and email sequences, Kit MCP, A/B subject-line tests, polls, remove branding, SMS marketing, apps and integrations, RSS campaigns, Paid Recommendations, newsletter sponsorships, and 24/7 email and chat. Two users. Free migration from another platform.
- Pro: regular $66/month on yearly billing at 1,000 subscribers. Limited-time first-year price $50/month ($593 billed the first year; Kit shows “Save $355 first year”). Adds Subscriber Signals, Growth Concierge, engagement analytics and scoring, unlimited users, insights and deliverability reporting, collaborative editing, advanced A/B tests, Facebook custom audiences, a newsletter referral system (Kit mentions a free SparkLoop plan), abandon-checkout recovery, and 24/7 priority support.
By our arithmetic, Creator at 1,000 is $390/year; Pro’s regular yearly rate at $66/month would be $792/year, and the limited-time first year at $593 is $199 less. Confirm your exact list size on Kit’s pricing page—prices for 500, 2,500, 5,000 and 10,000 only appear in the calculator, not in the static HTML we can quote safely.
Both paid plans advertise a 14-day free trial with no credit card required. Kit also offers free migrations on Creator and Pro (rebuild forms, templates and automations).
Commerce, paid newsletters and fees
Kit’s commerce and paid-newsletter pages describe selling digital products, memberships and paid newsletter access inside the same account as your list. Pricing page matrix: 3.5% + 30¢ transaction fee on Free, Creator and Pro, “inclusive of credit card processing fees,” with Kit saying it only takes 0.6% of the total fees. The commerce feature page phrases the Kit portion as “0.6% + card processing fees.” Kit’s help center gives the same figure: 3.5% + $0.30 per sale in US dollars, on every plan including Free, with slightly different fixed fees in other currencies. Either way, plan for roughly 3.5% + 30¢ all-in when you price products.
Paid newsletters (monthly, quarterly or annually) and gated posts are available on every plan, including Free. Kit says payments run through Stripe, with automated failed-payment recovery. Paid Recommendations (promote or get promoted in other creators’ forms and emails) start on Creator/Pro; Kit lists a 23.5% fee on those earnings. Kit’s pricing table lists newsletter sponsorship matching on Creator and Pro.
That commerce-on-Free setup is a real differentiator versus tools that gate paid subscriptions behind a paid plan. Head-to-head with Beehiiv or MailerLite on fees and features: see Kit vs Beehiiv and Kit vs MailerLite.
Features that matter for newsletter creators
- Broadcasts and design: send or schedule one-time campaigns; email template library; custom HTML templates; Liquid conditional content; resend to unopened; A/B subject lines (2 on Free/Creator, 5 on Pro).
- List growth: unlimited forms (modal, sticky bar, slide-in, inline) and landing pages; Creator Network recommendations; optional SparkLoop referral on Pro.
- Automation (Creator+): visual automation builder with templates, automated sequences, RSS campaigns when a blog feed updates.
- Newsletter site: host newsletter content, links and products on a Kit newsletter feed/website with a customizable domain.
- Podcasters and YouTubers: Kit’s use-case pages emphasize owning the email relationship between episodes or uploads, landing pages that link out to Apple Podcasts, Spotify and YouTube, surveys for offer fit, and selling memberships or digital products to fans—not hosting the podcast or video file inside Kit.
Who Kit is for (and who should pick something else)
Kit is a strong match if you:
- Expect to grow past a few hundred subscribers and want to stay free as long as possible (up to 10,000).
- Sell digital products, tip jars or a paid newsletter and want checkout tied to the same tags and sequences.
- Already think in tags, segments and (later) visual automations the way classic ConvertKit creators did.
- Are a podcaster or YouTuber whose main gap is email ownership, not media hosting—matching Kit’s own use-case framing.
Look elsewhere if you:
- Need welcome sequences or RSS-to-email on a free plan (MailerLite Free includes limited automations; Beehiiv’s free tier is built around the newsletter publication model—see those guides).
- Want the cheapest paid plan with automations, forms and a simple website at ~1,000 subscribers (MailerLite Comfort is $19/month or $17.10 billed yearly at up to 1,000, checked October 12, 2026).
- Care most about an ad network, referral growth loops or a Substack-style network effect (compare Beehiiv for creators).
- Only need a tiny free list and ultra-simple sending (EmailOctopus or Buttondown may fit).
Kit vs the alternatives
| If you want… | Consider | Why |
|---|---|---|
| Largest free subscriber cap + commerce on free | Kit Free | Up to 10,000 subscribers; paid newsletters and digital products on Free with 3.5% + 30¢ |
| Newsletter growth features (recommendations, ads, web builder) | Beehiiv | Publication-style CMS, recommendations and ad network on higher plans; see our Beehiiv guide and Kit vs Beehiiv |
| All-in-one forms, site, automations at a lower paid price | MailerLite | Comfort from $12/month (≤500) or $19/$17.10 at ≤1,000; Free is only 250 subscribers—see MailerLite for creators and Kit vs MailerLite |
| Budget ESP with a clear free send cap | EmailOctopus | Starter free tier with subscriber and monthly email caps; simpler feature set |
Beehiiv and MailerLite links above are affiliate links; EmailOctopus is a referral link (if you sign up and pay, you get $15 off your first payment and we may earn a $15 account credit). Kit links are plain.
Still deciding from scratch? Use how to choose a newsletter tool and our best free newsletter platforms and best newsletter tools for creators roundups.
FAQ
Is Kit free?
Yes. Kit’s Free plan is $0 for up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. Visual automations, sequences, RSS campaigns and removing Kit branding start on Creator.
How much is Kit?
At 1,000 subscribers on yearly billing, Creator is $33/month ($390/year). Pro is regularly $66/month, with a limited-time first-year price of $50/month ($593 billed the first year). Kit shows “Pay yearly—save 17%.” Other sizes are on the pricing calculator.
Is Kit the same as ConvertKit?
Yes. Kit’s site says ConvertKit is now Kit / formerly ConvertKit.
Does Kit work for paid newsletters?
Yes. Running a paid newsletter is listed on every plan, including Free, with Stripe for billing. Kit charges 3.5% + 30¢ per transaction (inclusive of card processing, per the pricing page).
Is Kit good for podcasters or YouTubers?
Kit publishes dedicated podcaster and YouTuber pages that focus on email list ownership, landing pages, recommendations and selling products to fans. It does not position itself as a podcast host or YouTube replacement—email and commerce are the pitch.
When should I pick MailerLite or Beehiiv instead?
Pick MailerLite if you want automations and a small website at a lower paid price and can live with a 250-subscriber free cap. Pick Beehiiv if you want a newsletter publication with growth and monetization features aimed at media-style newsletters. Compare Kit vs MailerLite and Kit vs Beehiiv.
Related
- Kit vs Beehiiv
- Kit vs MailerLite
- Beehiiv for creators
- MailerLite for creators
- How to choose a newsletter tool
- Best free newsletter platforms
- Best newsletter tools for creators
- All guides
Sources (Kit and MailerLite pages checked October 12, 2026)
- Kit pricing page (plan cards, compare table, trial and Pro offer copy)
- Kit help: sell digital products with Kit (Commerce on every plan; 3.5% + $0.30 per USD sale)
- Kit Commerce feature page
- Kit paid newsletter feature page
- Kit Paid Recommendations page
- Kit newsletter sponsorships page
- Kit Visual Automations page
- Kit for podcasters (includes Pro annual offer end date)
- Kit for YouTubers
- Kit for newsletter creators
- MailerLite pricing page (affiliate link) · MailerLite pricing.md