Creator Quick answer: how much is Beehiiv?
- Free: $0 for up to 2,500 subscribers, with unlimited email sends and no credit card.
- Lite: from $59/month, or $49/month billed yearly ($588 a year), for up to 1,000 subscribers. Sold up to 100,000 subscribers ($469/month).
- Pro: from $109/month, or $95/month billed yearly ($1,140 a year), for up to 1,000 subscribers. Sold up to 250,000+ subscribers ($999/month).
- Enterprise: custom pricing at any list size, through Beehiiv’s sales team.
- Take rate: Beehiiv says it takes 0% of paid subscription and digital product revenue; Stripe’s processing fee (2.9% + $0.30 per transaction, per Beehiiv) still applies.
These are Beehiiv’s new prices for new customers from October 1, 2026. Existing customers move to them at their first renewal on or after November 1, 2026.
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Scale and Max are now Lite and Pro
If you’ve seen Beehiiv plans called Launch, Scale or Max, those are the old names. Beehiiv’s October 1, 2026 announcement maps them like this: Launch → Free, Scale → Lite, Max → Pro, and Enterprise stays Enterprise. Beehiiv’s pricing page and help center now use only Free, Lite, Pro and Enterprise. Prices for the old plans aren’t published any more, so we don’t quote them.
Beehiiv prices at every list size
Every tier Beehiiv publishes, read from its pricing page slider on October 7, 2026 and matched against its pricing data file. Tiers are “up to” that many subscribers.
| Subscribers | Lite monthly | Lite yearly (total) | Lite yearly (per month) | Pro monthly | Pro yearly (total) | Pro yearly (per month) |
|---|---|---|---|---|---|---|
| Up to 1,000 | $59 | $588 | $49 | $109 | $1,140 | $95 |
| Up to 2,500 | $79 | $828 | $69 | $149 | $1,548 | $129 |
| Up to 5,000 | $109 | $1,140 | $95 | $199 | $2,028 | $169 |
| Up to 10,000 | $139 | $1,428 | $119 | $239 | $2,388 | $199 |
| Up to 25,000 | $199 | $2,028 | $169 | $349 | $3,588 | $299 |
| Up to 50,000 | $299 | $2,988 | $249 | $469 | $4,788 | $399 |
| Up to 75,000 | $389 | $3,948 | $329 | $589 | $5,988 | $499 |
| Up to 100,000 | $469 | $4,788 | $399 | $699 | $7,188 | $599 |
| Up to 150,000 | — | — | — | $799 | $8,268 | $689 |
| Up to 200,000 | — | — | — | $899 | $9,348 | $779 |
| 250,000+ | — | — | — | $999 | $10,428 | $869 |
Swipe the table sideways to see every column.
Free covers up to 2,500 subscribers at $0; the slider shows Free as “Unavailable” from 5,000. Lite is sold through 100,000 subscribers and Pro through 250,000; Enterprise is custom-priced at every size. Beehiiv’s data file says prices round up to the next published tier, so a list of 1,200 falls in the up-to-2,500 tier.
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What each plan adds
Free ($0)
Up to 2,500 subscribers, unlimited email sends, 1 team seat and 1 publication. It includes the newsletter editor, a welcome email, a website with 1 custom page, podcast hosting (5,000 downloads a month), community, the recommendation network, 1 digital product and API access. There are no custom automations, no paid subscriptions, no ad network and no custom domains, and analytics look back 30 days.
Lite (from $49/month billed yearly)
- Money: paid subscriptions (1 paid tier) with a 0% take rate, the ad network and programmatic ads (not in all regions), paid recommendations, coupons, metered paywalls, and 3 digital products.
- Automation: 10 live custom automations, with triggers such as signups, tags, segments, purchases and cancellations.
- Sending and site: custom domains for your newsletter and website, custom HTML, A/B testing, publishing to segments, 5 custom pages, 3 sender addresses and a referral program (3 milestones).
- Team: 2 seats, 3 publications, 3 guest authors and 12 months of analytics.
Pro (from $95/month billed yearly)
- Branding: remove Beehiiv branding (Lite can’t).
- Money: unlimited paid tiers, paid trials, group subscriptions, a sponsorship storefront, webinars and coaching, and unlimited digital products.
- Automation and sending: unlimited automations, click-triggered automations, A/B splits, dynamic content, RSS to Send, newsletter lists, audio newsletters and the Send API.
- Team: 10 seats, 10 publications, unlimited guest authors, unlimited analytics history and priority support.
Enterprise (custom)
Everything in Pro plus SSO/SAML, dedicated IPs, a customer success manager, concierge onboarding, unlimited seats and custom publication limits.
The free trial
Beehiiv’s help center says new accounts can start a 14-day free trial of the Pro plan, with no credit card. During the trial your account stays on Free with temporary access to many Pro features; the article doesn’t give a separate subscriber limit for trials. Some features are capped during the trial (1 post a day, 10 live automations, 1 live digital product). Others stay locked until you pay: paid subscriptions, custom domains, paid recommendations, RSS to Send, site redirects and the sponsorship storefront. The ad network, branding removal and extra seats aren’t in the trial either. If you don’t upgrade, you stay on Free and keep your content and subscribers. Beehiiv’s pricing FAQ words it differently (“Lite and Pro include a free trial”) and doesn’t give a length; the help center’s 14-day Pro trial is the more specific description.
What Beehiiv costs per year, by our arithmetic
- Yearly vs monthly: across every published tier, yearly billing saves between 12.7% and 16.9%, or about 1.5 to 2 months. Lite at 1,000 subscribers is $708 a year billed monthly against $588 billed yearly, which saves $120. Beehiiv’s pricing FAQ says yearly billing saves “up to 20%,” and its announcement says “up to two months free”; the second matches the tiers we checked, the first doesn’t.
- Pro vs Lite: at 1,000 subscribers, Pro costs $552 a year more than Lite on yearly billing ($1,140 vs $588). At 10,000 the gap is $960 ($2,388 vs $1,428).
- Leaving Free: Free stops at 2,500 subscribers. Lite at that tier is $79 a month or $828 a year; past 2,500, Lite is $109 a month or $1,140 a year.
- Outgrowing Lite: past 100,000 subscribers you need Pro. Going from Lite at 100,000 ($4,788 a year) to Pro at 150,000 ($8,268) adds $3,480 a year.
- A paid newsletter: 100 readers paying $5 a month is $500 of revenue. Beehiiv takes $0. Stripe’s fee at 2.9% + $0.30 per payment comes to $44.50, before your plan fee.
Beehiiv’s pricing cards also show an “Avg.” ad-monetization figure that rises with list size ($39 a month at 1,000 subscribers). That’s Beehiiv’s own average, not a promise, so we leave it out of the math above.
How billing works as your list grows
- Count: Beehiiv’s help center says tiers are set by your total active subscribers across every publication in your account. Active means people you send to who haven’t unsubscribed or been marked inactive. Its pricing FAQ says it counts unique email addresses subscribed to your publication.
- Moving up: you can move to a higher tier at any time. When you reach a plan’s subscriber limit (2,500 on Free, 100,000 on Lite, 250,000 on Pro), you need the next plan.
- Pausing: monthly plans can be paused for up to 30 days, and you get Free features while paused. Annual plans can’t be paused.
- Payment: prepaid credit cards aren’t accepted. Promo codes go in at checkout; affiliate discounts come through the link itself.
- Existing customers: monthly customers get at least 30 days’ notice before the new price. Annual customers keep their price until their term renews. Existing discounts carry over, but discounts can’t be combined.
Which Beehiiv plan should you pick?
- Free if you’re starting a newsletter, podcast or community and don’t need custom domains, automations or paid subscriptions yet.
- Lite if you want to earn: paid subscriptions, the ad network, automations and your own domain, on one paid tier.
- Pro if you need to remove Beehiiv branding, run several paid tiers, use click-triggered automations or RSS to Send, or work with a team.
- Enterprise if you need SSO, dedicated IPs or limits beyond 250,000.
When MailerLite is the better value: if you mainly want email marketing and automations, and don’t need Beehiiv’s ad network, recommendations or podcast tools, MailerLite costs less once you pay. Comfort is $19 a month at up to 1,000 subscribers (or $17.10 billed yearly) against Lite’s $59, and includes 50 automations and paid newsletters. Beehiiv’s free plan is bigger (2,500 subscribers against MailerLite’s 250). See MailerLite pricing or Beehiiv vs MailerLite.
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FAQ
How much is Beehiiv per month?
Free is $0 up to 2,500 subscribers. Lite starts at $59 a month ($49 billed yearly) and Pro at $109 ($95 billed yearly), both for up to 1,000 subscribers (October 7, 2026).
How much is Beehiiv for 10,000 subscribers?
Lite is $139 a month or $1,428 a year; Pro is $239 a month or $2,388 a year.
What happened to Beehiiv Scale and Max?
They were renamed on October 1, 2026: Scale is now Lite and Max is now Pro. Launch became Free.
How long is the Beehiiv free trial?
14 days of Pro features, with no credit card, according to Beehiiv’s help center. Paid subscriptions, custom domains and the ad network aren’t available until you upgrade.
Does Beehiiv take a cut of paid subscriptions?
No. Beehiiv says it takes 0% of paid subscription and digital product revenue; Stripe’s processing fee still applies. Paid subscriptions need Lite or Pro.
Does Beehiiv charge per email?
No. Every plan, including Free, lists unlimited email sends.
Related
- Beehiiv for creators: free plan limits and setup
- Beehiiv vs Substack · Kit vs Beehiiv · Beehiiv vs MailerLite
- Best free newsletter platforms
- MailerLite pricing
- All guides
Sources (checked October 7, 2026)
- Beehiiv pricing page: plan cards, price slider at every tier (monthly and yearly), feature comparison table and pricing FAQ
- Beehiiv pricing data file: tier table and feature table, generated from the same plan data as the pricing page
- Beehiiv’s October 2026 pricing announcement: old-to-new plan names, effective dates, existing-customer terms
- Beehiiv help: plan types and subscriber tiers: subscriber counting, trial, pausing, payment
- Beehiiv help: what’s included in a free trial
- MailerLite pricing page: Comfort price and features at 1,000 subscribers
Beehiiv and MailerLite are trademarks of their owners. We run Creator Mail Stack independently, and it is not endorsed by either company. Found something out of date? Tell us.