Creator Quick answer: how much is EmailOctopus?
- Starter (Free): $0 for up to 2,500 subscribers and 10,000 emails a month, with no time limit and no credit card.
- Pro: from $10/month for up to 500 subscribers, or $9/month billed yearly. It’s $13.50 at 1,000 subscribers, $20 at 2,500, $31.50 at 5,000 and $44.50 at 10,000 on monthly billing.
- Top published tier: $1,478/month ($1,330/month billed yearly) for 480,001–500,000 subscribers. Above 500,000, EmailOctopus quotes custom plans.
- Discounts: yearly billing is labeled “Save 10%”, and nonprofits get a 20% lifetime discount.
- EmailOctopus Connect: a separate version that sends through your own Amazon SES account, from $9/month ($8 billed yearly) with unlimited emails.
Prices are in USD as of October 7, 2026. You pay for the subscriber tier you’re in, and every Pro tier includes the same features. For what the tool is like to use and who it suits, see our EmailOctopus guide. This page is the full price list.
Start on EmailOctopus’s free planReferral link: if you sign up and pay, you get $15 off your first payment and we may earn a $15 account credit.
EmailOctopus Pro prices at every list size
This is every subscriber tier EmailOctopus publishes for Pro, from 500 to 500,000 subscribers. We took it from the price data behind the slider on its pricing page, and checked every tier on the slider itself in both monthly and yearly views (they match). “Billed yearly” is one payment for 12 months; we show it per month and per year.
| Subscribers | Pro, monthly | Pro, billed yearly (per month) | Pro, billed yearly (per year) | Emails per month |
|---|---|---|---|---|
| Starter (Free), 0–2,500 | $0 | $0 | $0 | 10,000 |
| 0–500 | $10 | $9 | $108 | 10,000 |
| 501–1,000 | $13.50 | $12 | $144 | 10,000 |
| 1,001–2,500 | $20 | $18 | $216 | 25,000 |
| 2,501–5,000 | $31.50 | $28 | $336 | 50,000 |
| 5,001–7,500 | $38 | $34 | $408 | 75,000 |
| 7,501–10,000 | $44.50 | $40 | $480 | 100,000 |
| 10,001–15,000 | $60 | $54 | $648 | 150,000 |
| 15,001–20,000 | $78 | $70 | $840 | 200,000 |
| 20,001–25,000 | $94.50 | $85 | $1,020 | 250,000 |
| 25,001–30,000 | $112 | $100 | $1,200 | 300,000 |
| 30,001–35,000 | $128 | $115 | $1,380 | 350,000 |
| 35,001–40,000 | $145 | $130 | $1,560 | 400,000 |
| 40,001–45,000 | $162 | $145 | $1,740 | 450,000 |
| 45,001–50,000 | $178 | $160 | $1,920 | 500,000 |
| 50,001–55,000 | $195 | $175 | $2,100 | 550,000 |
| 55,001–60,000 | $212 | $190 | $2,280 | 600,000 |
| 60,001–65,000 | $228 | $205 | $2,460 | 650,000 |
| 65,001–70,000 | $245 | $220 | $2,640 | 700,000 |
| 70,001–75,000 | $262 | $235 | $2,820 | 750,000 |
| 75,001–80,000 | $278 | $250 | $3,000 | 800,000 |
| 80,001–85,000 | $295 | $265 | $3,180 | 850,000 |
| 85,001–90,000 | $312 | $280 | $3,360 | 900,000 |
| 90,001–95,000 | $328 | $295 | $3,540 | 950,000 |
| 95,001–100,000 | $345 | $310 | $3,720 | 1,000,000 |
| 100,001–120,000 | $400 | $360 | $4,320 | 1,200,000 |
| 120,001–140,000 | $456 | $410 | $4,920 | 1,400,000 |
| 140,001–160,000 | $512 | $460 | $5,520 | 1,600,000 |
| 160,001–180,000 | $567 | $510 | $6,120 | 1,800,000 |
| 180,001–200,000 | $623 | $560 | $6,720 | 2,000,000 |
| 200,001–220,000 | $689 | $620 | $7,440 | 2,200,000 |
| 220,001–240,000 | $745 | $670 | $8,040 | 2,400,000 |
| 240,001–260,000 | $800 | $720 | $8,640 | 2,600,000 |
| 260,001–280,000 | $856 | $770 | $9,240 | 2,800,000 |
| 280,001–300,000 | $912 | $820 | $9,840 | 3,000,000 |
| 300,001–320,000 | $967 | $870 | $10,440 | 3,200,000 |
| 320,001–340,000 | $1,023 | $920 | $11,040 | 3,400,000 |
| 340,001–360,000 | $1,078 | $970 | $11,640 | 3,600,000 |
| 360,001–380,000 | $1,134 | $1,020 | $12,240 | 3,800,000 |
| 380,001–400,000 | $1,189 | $1,070 | $12,840 | 4,000,000 |
| 400,001–420,000 | $1,256 | $1,130 | $13,560 | 4,200,000 |
| 420,001–440,000 | $1,312 | $1,180 | $14,160 | 4,400,000 |
| 440,001–460,000 | $1,367 | $1,230 | $14,760 | 4,600,000 |
| 460,001–480,000 | $1,423 | $1,280 | $15,360 | 4,800,000 |
| 480,001–500,000 | $1,478 | $1,330 | $15,960 | 5,000,000 |
Swipe the table sideways to see every column.
USD, from EmailOctopus’s pricing page (slider price data and plan cards), checked October 7, 2026. Above 500,000 subscribers EmailOctopus says to contact it for a quote. The page also lists prices in AUD, CAD, EUR and GBP.
See EmailOctopus’s plansReferral link: if you sign up and pay, you get $15 off your first payment and we may earn a $15 account credit.
What the table tells you
- Sends scale with your tier. Pro includes 10,000 emails a month up to 1,000 subscribers, then 10× the top of your tier from 2,500 up. At 2,500 that’s 25,000 sends, enough for about ten emails a month to a full list, by our arithmetic.
- Yearly billing saves 10–11%. The page labels it “Save 10%”. By our arithmetic, the saving is $12 a year at 500 subscribers, $18 at 1,000, $24 at 2,500, $42 at 5,000 and $54 at 10,000.
- The per-subscriber price falls as you grow. If your list fills its tier, Pro on monthly billing costs about 1.35¢ per subscriber a month at 1,000, 0.8¢ at 2,500, 0.45¢ at 10,000 and 0.35¢ at 100,000, by our arithmetic.
- Nonprofit example: 20% off Pro’s $20 monthly price at 2,500 subscribers is $16 a month, by our arithmetic. The pricing page doesn’t say whether the nonprofit discount combines with yearly billing, so ask EmailOctopus.
What Free and Pro include
The plan cards and the “Compare features” table on the pricing page list these differences (checked October 7, 2026):
| Feature | Starter (Free) | Pro |
|---|---|---|
| Subscribers and emails | 2,500 subscribers · 10,000 emails/month | By tier (see table above) |
| EmailOctopus branding | On your emails, forms and landing pages | Removed |
| Landing pages and forms | 1 landing page and 1 form | Unlimited |
| Automations | Up to 3 sequences, up to 5 steps each, one trigger | Up to 650 steps per sequence, up to 3 triggers |
| Custom fields and tags | Up to 10 each | Up to 50 each |
| Reports | Kept for 30 days | Kept forever |
| Users | 1 user | Unlimited users, with roles |
| Subscriber profile pages | No | Yes |
| Support | Email support, plus chat for the first 30 days | Priority chat and email support |
Both plans include the drag-and-drop and HTML email builder, 100+ templates, merge-tag personalisation, the landing page builder, single and double opt-in, advanced segmentation, open and click tracking, Google Analytics, sending from your own domain with DKIM and SPF, API access, and Zapier and Make integrations. Pro also adds “full control over your email design” and “cancel any time” on its plan card.
When the free plan stops being enough: by our arithmetic, a weekly newsletter sent four times a month to 2,500 subscribers uses the whole 10,000-email allowance, and five sends a month fit only up to 2,000 subscribers. Branding, the single form and 30-day reports are the other usual reasons to move to Pro.
EmailOctopus Connect: the Amazon SES version
EmailOctopus also sells EmailOctopus Connect, which routes your emails through your own Amazon SES account. Its pricing page lists a free Starter plan for 2,500 subscribers and Pro plans with unlimited emails per month, with the same branding, report, landing page and user limits as the standard plans. Sending through SES means you’ll also have an account with Amazon, so check Amazon’s SES pricing before you pick this route.
| Subscribers (up to) | Connect Pro, monthly | Connect Pro, billed yearly (per month) |
|---|---|---|
| 500 | $9 | $8 |
| 1,000 | $11.50 | $10 |
| 2,500 | $17 | $15 |
| 5,000 | $26 | $23 |
| 10,000 | $33.50 | $30 |
| 50,000 | $100 | $90 |
| 100,000 | $178 | $160 |
| 500,000 | $645 | $580 |
USD, from the EmailOctopus Connect pricing page (slider, every tier checked), October 7, 2026. Selected tiers shown; Connect uses the same subscriber tiers as standard Pro.
How EmailOctopus billing works
From the FAQ and notes on EmailOctopus’s pricing page:
- Monthly or annual plans. You can upgrade any time, and you can downgrade or cancel auto-renew before your next billing period.
- Automatic upgrades. If your list grows beyond your plan, EmailOctopus moves you to the plan that fits your new contact count and emails you when it happens.
- No free trial. EmailOctopus recommends starting on the free plan instead, which has no time limit and needs no credit card.
- Payment: major credit and debit cards and PayPal, processed through Stripe.
- Over 500,000 subscribers: contact EmailOctopus for a custom quote.
The pricing page doesn’t say what happens if you go over your monthly email allowance without going over your subscriber tier, so if you send often, ask EmailOctopus before you choose a tier.
EmailOctopus vs MailerLite on price
On price alone, EmailOctopus is cheaper. Its free plan holds 2,500 subscribers against 250 on MailerLite Free, and Pro costs less than MailerLite Comfort at every list size below:
| Subscribers (up to) | EmailOctopus Pro, monthly / billed yearly | MailerLite Comfort, monthly / billed yearly |
|---|---|---|
| 250 | $0 on Starter | $0 on Free (2,500 emails a month) |
| 500 | $10 / $9 | $12 / $10.80 |
| 1,000 | $13.50 / $12 | $19 / $17.10 |
| 2,500 | $0 on Starter, or $20 / $18 on Pro | $33 / $29.70 |
| 5,000 | $31.50 / $28 | $49 / $44.10 |
| 10,000 | $44.50 / $40 | $89 / $80.10 |
EmailOctopus from its pricing page; MailerLite from mailerlite.com/pricing. Both checked October 7, 2026.
Automations aren’t the deciding factor either: both free plans allow 3 automations of up to 5 steps. MailerLite earns its extra cost with a website builder with a blog, digital product sales (1 product on Free) and, on Comfort, paid newsletters and RSS-to-email. None of those appear on EmailOctopus’s pricing page. If you only need to send a newsletter, EmailOctopus is the better-value choice. If you want a site and a way to sell from the same tool, see MailerLite pricing or start MailerLite free (affiliate link). The full head-to-head is in MailerLite vs EmailOctopus.
Which EmailOctopus plan should you pick?
- Stay on Starter while you have up to 2,500 subscribers, send no more than 10,000 emails a month, and don’t mind EmailOctopus branding or 30-day reports.
- Pick Pro when you pass 2,500 subscribers, need more sends, want more than one form or landing page, or want branding removed. At 2,500 subscribers it’s $20 a month, or $18 billed yearly.
- Consider Connect only if you already use Amazon SES or want unlimited sends and are comfortable managing an Amazon account.
- Pay yearly once your list size is predictable; it saves 10–11% by our arithmetic.
Still choosing a tool? Compare free plans in best free newsletter platforms, or see our best email marketing tools for beginners.
FAQ
Is EmailOctopus free?
Yes. Starter is free for up to 2,500 subscribers and 10,000 emails a month, with no time limit and no credit card. Emails carry EmailOctopus branding, and reports are kept for 30 days (checked October 7, 2026).
How much is EmailOctopus per month?
Pro starts at $10 a month for up to 500 subscribers, or $9 a month billed yearly, and rises with your list to $1,478 a month at 500,000 subscribers.
How much is EmailOctopus for 1,000 subscribers?
$13.50 a month, or $12 a month billed yearly ($144 a year), with 10,000 emails a month.
How much is EmailOctopus for 10,000 subscribers?
$44.50 a month, or $40 a month billed yearly ($480 a year), with 100,000 emails a month.
Does EmailOctopus have a free trial?
No. Its pricing FAQ says there’s no free trial and suggests starting on the free plan instead.
Does EmailOctopus offer a nonprofit discount?
Yes. All nonprofits get a 20% lifetime discount, according to its pricing page.
Related
- EmailOctopus for creators: free plan limits, features and alternatives
- MailerLite vs EmailOctopus
- MailerLite pricing
- Best free newsletter platforms
- Best email marketing for beginners
Sources (checked October 7, 2026)
- EmailOctopus pricing page: plan cards, slider price data for every Pro tier (monthly and yearly), feature comparison, nonprofit discount, custom plans and FAQ
- EmailOctopus Connect pricing page: Amazon SES plans and prices by tier
- MailerLite pricing page: Free and Comfort prices and plan features
EmailOctopus is a trademark of its owner. We run Creator Mail Stack independently, and it is not affiliated with or endorsed by EmailOctopus beyond the referral relationship described in the disclosure. Found something out of date? Tell us.