Start free on MailerLite See Kit’s plans
| Dimension | MailerLite | Kit |
|---|---|---|
| Free plan subscribers | Up to 250 | Up to 10,000 |
| Free plan sends | 2,500 emails/month | Unlimited email broadcasts |
| Automations on Free | Yes: 3 active automations, up to 5 steps each | No: visual automations and email sequences start on Creator |
| Starting paid price (up to 500 subscribers) | Comfort $12/month billed monthly, or $10.80/month billed yearly | Not shown on the static page; see Kit’s pricing calculator |
| Paid price at 1,000 subscribers | Comfort $19/month monthly or $17.10/month billed yearly (10,000 emails/month) | Creator $33/month billed yearly ($390 a year) |
| Paid newsletters and digital products | Paid newsletters and recurring subscriptions on Comfort and Power; 1 digital product or booking on Free, 5 on Comfort | Digital products, paid newsletters, recurring subscriptions and tip jars on every plan, including Free (3.5% + 30¢ transaction fee) |
| Branding removal | Comfort and Power remove the MailerLite logo | Creator and Pro remove Kit branding |
| Landing pages and website | Free: 1 website and 1 landing page. Comfort: 10. Power: unlimited. Website blog section on all plans; custom domains on paid plans | Unlimited landing pages and forms on every plan, plus a newsletter feed and website |
| RSS campaigns | Comfort and Power | Creator and Pro |
| Users | 2 seats on Free, 3 on Comfort, unlimited on Power | 1 on Free, 2 on Creator, unlimited on Pro |
| Free trial of paid features | 14-day premium trial for new accounts, no payment method needed; during the trial you can add up to 250 subscribers and send up to 2,500 emails, per MailerLite’s trial help article | 14-day free trial of Creator or Pro, no credit card required |
Swipe the table sideways to see every column.
Sources: MailerLite’s pricing page and Kit’s pricing page, both checked October 7, 2026, in USD. MailerLite says its prices may be subject to applicable taxes. Kit’s static page quotes its paid plans at 1,000 subscribers on yearly billing; other list sizes and monthly billing are in its pricing calculator.
As of October 7, 2026:
The difference in one line: Kit Free gives you a much bigger list and lets you charge for things. MailerLite Free gives you automation on a small list.
That matters: an automatic welcome email is an automation, so MailerLite Free can send one and Kit Free can’t.
When you outgrow free. MailerLite’s pricing FAQ says a free account that goes over 250 active subscribers has its sending (campaigns and automations) locked until you upgrade or remove subscribers. By our arithmetic, Kit’s free cap is 40× MailerLite’s (10,000 ÷ 250).
More free plans side by side: best free newsletter platforms.
Both tools price paid plans by list size. MailerLite publishes every tier (all of them, up to 200,000 subscribers, are in our MailerLite pricing guide), and yearly billing saves 10%. Kit’s static page shows paid plans at 1,000 subscribers on yearly billing (“save 17%”). The smaller tiers:
| Subscribers | MailerLite Comfort | MailerLite Power | Kit |
|---|---|---|---|
| Up to 250 | Free plan covers it ($0) | — | Free plan covers it ($0) |
| Up to 500 | $12/month or $10.80 yearly (5,000 emails) | $25/month or $22.50 yearly | Free plan covers it ($0) |
| Up to 1,000 | $19/month or $17.10 yearly (10,000 emails) | $39/month or $35.10 yearly | Free ($0), or Creator $33/month billed yearly for automations |
| Up to 2,500 | $33/month or $29.70 yearly (25,000 emails) | $49/month or $44.10 yearly | Free ($0); for Creator, see Kit’s pricing calculator |
| Up to 5,000 | $49/month or $44.10 yearly (50,000 emails) | $69/month or $62.10 yearly | Free ($0); for Creator, see Kit’s pricing calculator |
| Up to 10,000 | $89/month or $80.10 yearly (100,000 emails) | $129/month or $116.10 yearly | Free ($0); for Creator, see Kit’s pricing calculator |
Swipe the table sideways to see every column.
MailerLite prices are per month, billed monthly or billed yearly (“yearly”), from its pricing page’s price data and pricing.md, checked October 7, 2026. Comfort sends 10× the top of your tier; Power is unlimited, subject to fair use. Kit Pro was listed at a regular $66/month on yearly billing at 1,000 subscribers, with a limited-time first-year discount to $50/month.
Paying at 1,000 subscribers. If you want automations at this size, MailerLite Comfort costs $17.10 a month billed yearly and Kit Creator $33 a month billed yearly. By our arithmetic, that’s $205.20 a year against $390, or $184.80 a year less on MailerLite. Even MailerLite Power is $35.10 billed yearly at that size.
Staying free. If you only need broadcasts, Kit is $0 up to 10,000 subscribers; MailerLite needs a paid plan from subscriber 251. That’s Kit’s strongest card.
See MailerLite’s pricing Kit’s pricing calculator
MailerLite’s visual automation builder is on every plan: 3 active automations on Free (5 steps each), 50 on Comfort and unlimited on Power, with up to 100 steps on paid plans and multiple triggers on Power. Kit’s visual automation builder, automation templates and automated email sequences all start on Creator, where they’re unlimited.
Kit lists digital products, paid newsletters, recurring subscriptions and tip jars on every plan, including Free, with a 3.5% + 30¢ transaction fee that Kit says includes card processing. MailerLite lists “Send paid newsletters” and “Sell recurring subscriptions” on Comfort and Power, and payments run through its Stripe integration. You can sell 1 digital product or booking on MailerLite Free, 5 on Comfort and unlimited on Power.
Kit gives unlimited landing pages and forms on every plan, plus a newsletter feed and website. MailerLite’s website builder adds a blog section and SEO tools, but caps sites and pages at 1 each on Free and 10 on Comfort.
RSS and branding: both put RSS campaigns and branding removal on paid plans only.
Want a publication-style platform instead? Read Kit vs Beehiiv or Beehiiv vs MailerLite.
MailerLite has a help article, How to migrate from Kit to MailerLite. It covers four steps: export your subscribers from Kit as a CSV and import them, recreate your forms and landing pages, recreate your email templates, and rebuild your automations. It also says to import only opted-in subscribers and to authenticate your domain first. Going the other way, Kit lists free migration from another platform on its paid plans.
For most beginners on a budget, MailerLite, because it includes automations on Free and costs less than Kit when you pay at 1,000 subscribers ($17.10 vs $33 a month, both billed yearly). Kit is better if you want a free plan for up to 10,000 subscribers or want to sell on a free plan (October 7, 2026).
Yes. Kit’s site says “ConvertKit is now Kit,” so ConvertKit vs MailerLite is the same comparison.
MailerLite has a $0 Free plan for up to 250 active subscribers and 2,500 emails a month. Its pricing page sets no time limit, but going over 250 subscribers locks sending until you upgrade or remove subscribers.
250 subscribers, 2,500 emails a month, 2 user seats, 3 automations of up to 5 steps, 1 website, 1 landing page, 3 signup forms and 1 digital product or booking, with the MailerLite logo on (October 7, 2026). Comfort and Power are the paid plans; MailerLite renamed Growing Business to Comfort and Advanced to Power on June 16, 2026.
No. Kit’s visual automations, email sequences and RSS campaigns start on Creator ($33/month billed yearly at 1,000 subscribers).
Free: Kit, which covers 10,000 subscribers to MailerLite’s 250. Paid at 1,000 subscribers: MailerLite Comfort ($17.10/month billed yearly) vs Kit Creator ($33). For other Kit tiers, see its pricing calculator.
MailerLite and Kit are trademarks of their owners. We run Creator Mail Stack independently, and it is not endorsed by either company. We’re in MailerLite’s affiliate program, as described in the disclosure. Found something out of date? Tell us.
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